OUR STORY

Healthy skin, healthy mind.

A healthier relationship with your skin.

UNNATURALLY NATURAL is founded in Japan with the idea that true beauty should empower and complement to inspire confidence in both from inside and out.

My journey started when I was in England and these are the products I felt were missing from my skincare closet. We are dedicated to making products based in Japanese science and the most efficacious raw materials and formulation. There are simple, and just a few steps and curated products boasting potent ingredients to help great impact on your skin. I believe Skincare is great SELF-CARE and that’s accessible to everyone. 

I hope these will become your must-have items that can live with you daily skincare routine, be your go-to travel essentials and making the foundation of your skin look as good and healthy as possible, while using a minimal amount of products to keep your skin happy.

OUR PHILOSOPHY

This is the vision behind UNNATURALLY NATURAL. We are a work in progress and a brand in motion. We are constantly working on developing new products, and to creating better, brighter future for our planet. We believe change starts now and it all starts with skin.

Only safe ingredients are used and every effort is made to provide the best products.

Ingredients that have been determined to be harmful, as well as those for which the data is questionable or inconclusive as safe, are not used.
We also comply with California Prop 65.

Every product is made from our strict clean + research-backed formulas produces purposeful, high-performing, skin-benefit products using only safe, ethically and environmentally responsible ingredients that are essential to health of the skin or support the integrity of our formulations at efficacious levels.

Suitable for all skin types. Non-irritating. Non-sensitizing.

VEGAN & CRUELTY-FREE

RECYCLABLE PACKAGING

NO!

CLEAN PHILOSOPHY & ANIMAL FRIENDLY

PARABEN, FORMALDEHYDE, FORMALDEHYDE-RELEASING PRESERVATIVES, TRICLOSAN, TRICLOCARBAN, SULFATES(SLS/SLES), SULPHATE-BASED DETERGENTS (SULPHATE SURFACTANTS), ETHANOL, ETHANOLAMINE: SPECIFICALLY DIETHANOLAMINE (DEA), TRIETHANOLAMINE (TEA), BHA (BUTYLATED HYDROXYANISOLE), BHT (BUTYLATED HYDROXYTOLUENE), SILICONE, VASELINE, COAL TAR, THTHALATES, NANO ZINC OXIDE, ETA, ALUMINIUM CHLORIDE, MINERAL OIL, NPE (NONYLPHENOL ETHOXYLATE)

ANIMAL-DERIVED INGREDIENTS (INCLUDING FATS, OILS AND MUSK)

GENTLE ON SKIN, HEALTH & ENVIROMENT

ARTIFICIAL COLORSS, SYNTHETIC COLOURANTS, SYNTHETIC DYESTALC, HYDROQUINONE, ALCOHOL DENAT, RETINYL PALMITATE, RETINOL PALMITATE

GLUTEN, WHEAT PROTEIN, FORMALDEHYDE, MICROBEADS (INSOLUBLE PLASTIC MICROBEADS), OXYBENZONE, UV ABSORBERS, CHEMICAL SUNSCREEN, NANO TITANIUM DIOXIDE, MERCURY AND MERCURY-CONTAINING INGREDIENTS (INCLUDING THIMEROSAL), PHTHALIC HYDROCHLORIC ACID (DBP, DEHP, DEP), ADDED PHTHALATES

RESEARCH-BACKED ingredients

  • NIACINAMIDE

    Nourishes and minimize the look of pores ＋ improves skin 's overall texture and uneven tone ＋ soften fine lines and winkles, diminish dullness.

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  • HYALURONIC ACID

    Supprts hydration, locks in water ＋ replenishes and maintain cell moisture.

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  • MARULA OIL

    Super-absorbable lightweight yet rich in critical antioxidants and omegas 6 and 9 that help supports, nourishes ＋ soften and balances the skin barrier.

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  • JOJOBA SEED OIL

    Soothing ＋ moisturizes. Rich in fatty acids and antioxidants, particularly vitamins A and E.

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  • SQUALANE

    Powerful emollient, hydrates＋ maintain the skin barrier.

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  • SHEA BUTTER

    Hydrate＋ moisturizes with 5 essential natural fatty acids (including vitamins E, D, A, and allantoin) to help smooth the skin and can enhance the penetration of other ingredients.

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  • OKINAWA ALGAE

    Hydrate dry skin ＋ retention and regeneration the skin.

    *Seaweed from Okinawa is known among local people as "a gift from the god of the sea.

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  • JAPANESE KOME-NUKA OIL (RICE BRAN OIL)

    Hydrate ＋ well balance with rich nutrients (vitamin E, phytosterols, and gamma oryzanol) and fatty acid.

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  • PUMPKIN FERMENT EXTRACT

    Provide gentle enzymatic exfoliation(AHAs), boosts cell turnover and removes dead skin cell ＋ protect skin from environmental stressors and free radicals (antioxidant like vitamin C and E＋ beta-carotene ＋ vitaminA).

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